Ramp to Retail: E-Commerce Essentials and Realities

In this insightful talk, Binu Wickremasinghe, Co-founder of Design Collective Store, shares her expertise on the business aspects essential for emerging designers, specifically focusing on transitioning from runway fashion to retail success. With a background in fashion design and management, Binu emphasizes the importance of understanding the retail landscape in Sri Lanka and the role of e-commerce in scaling fashion brands. She explores key strategies for taking designs from the ramp to the retail market, highlighting how e-commerce can be a powerful tool for reaching broader audiences and achieving business sustainability. Participants will gain valuable insights into harnessing digital platforms to elevate their brands, making this session a must-attend for recent design graduates and aspiring entrepreneurs looking to thrive in the competitive fashion industry.