Global Reach, Local Roots: Lessons from the Makers of LOVI and Yohani Brands

In this insightful discussion, Asanka de Mel, founder of LOVI Ceylon, and music executive Dilanjan Seneviratne, reveal the process behind transforming Sri Lankan talent into internationally recognized brands. LOVI’s Olympic outfits, which received global acclaim, and Yohani’s meteoric rise in music were not overnight successes. Both took years of dedication, creativity, and careful brand-building. This talk goes beyond success stories, breaking down how to elevate Sri Lankan talent on the global stage while honouring local heritage.

By exploring the global success of cultural icons like Rolex and Taylor Swift, this talk breaks down the strategies needed to succeed internationally while maintaining a connection to Sri Lankan heritage. It’s relevant not only for entrepreneurs, designers, and creatives aiming to build global brands but also for the general public curious about how local culture can shine on the world stage. Whether you’re working with brands, a music fan, or fashion lover, this…