Extending the Life of Luxury Fashion: A public Talk

The fashion industry, especially luxury brands, is facing increasing pressure to become more sustainable. At the same time, the second-hand market for luxury goods is booming. Yet, many brands lose connection with their products after the first sale, missing out on potential revenue and valuable customer insights. In this talk, Aimee Kyffin will share how her team at Chemistry approached this challenge, using a design-led process to offer innovative solutions that help luxury brands maintain a connection with their products throughout their lifecycle. Learn how these solutions incentivize customers to keep products longer or return them and explore how repair and remake services can evolve into a viable business model for the future of luxury fashion.

Venue : MBFW Lounge, Level 7- Cinnamon Life Colombo